How do you make a QR code attractive? How do you make a random sticker QR code out in the wild attractive to strangers? Well, apart from having some T&A, I’d like to think that some art would be enough of an incentive for the curious. I had half a mind to design something that centers more on T&A, but I don’t want people thinking that’s what my art is mostly about. People would be greatly disappointed if they come to my website or my Instagram hoping to see sexy images. The last explicitly “sexy” image I created was over two years ago, and half of the woman’s body was covered in a gorilla suit.
This isn’t the place for sexiness.
Anyway, I think my failure to be popular as an artist not only stems from my lack of talent and my inherent unwillingness (or boredom/lack of interest) in doing what sells, but also in my inability to market myself properly. QR codes in random places isn’t going to attract art buyers. That’s like shooting at a flying target while blindfolded. In any case, this isn’t really some serious attempt at marketing. This is just me creating an artistic problem for myself and trying to solve it.
Actually, I’m surprised at how resilient QR codes are. They are still a thing. The pandemic kinda made them even more ubiquitous here in Korea, but I’m sure they’re now seen more in public in other countries compared to a few years ago. Of course it’s never good to scan random QR codes in public as they might be phishing scams or might contain malware, but that’s why I made the image more artsy. Joseph Reyes is an artist. He’s not going to trick you with malware or whatever. If he wanted to do that, he would’ve had T&A on the image instead of someone resembling the Virgin Mother.
Well, if you happen to find my site via QR code, welcome! I hope you enjoy the art. Don’t worry, your phone didn’t download anything malicious.
I was asked what I want my audience to take away from my art. “Name three things that your audience will take away from looking at your art?”
Humor, satisfaction, and beauty.
First off, due to my need to amuse myself, there is inherent humor in many of small images. “Why is there a karaoke microphone pointed at the Virgin?,” “Why is the imp smoking a pipe?,” “Did I just see that?” It might not seem like funny pictures at first, but I want people to be amused with some of the images I included, even though some of the jokes are vague or are just meant to amuse me primarily. I am a big follower of Dada, and a big aspect of Dada is humor and joy when seemingly strange and unrelated elements collide in art.
Not to brag but I also think that sometimes my opinions are a bit unorthodox. My depiction of Gulliver’s Travels as a horror story is something that is not often considered, but if you think about it, waking up in a beach and being surrounded by tiny men sounds like a night mare. Another is the story of Sodom and Gomorrah and referencing it simply as a “moving day.” It’s a tad dark, but I find the idea amusing.
Second, is satisfaction. I want my audience to be satisfied in finding small details. I want them to see small images and know that they’re one of the few that noticed it. It’s almost voyeuristic in nature, having secret knowledge and getting a joke that is not meant for everybody. This is why I highlight small details of my work in Instagram. Take the image above for example. Do you see the phone looking at Instagram? Now, how many people would see that? And the reason why I included it? How many times have you prayed to your Instagram god today?
I often include interesting details in my images. So they’re discovery hopefully brings joy to my viewers.
Third is beauty. I want my works to be beautiful Just like any art, I want them to be aesthetically pleasing, something that people would want on their wall, or at least something that people would be inclined to look at. A friend of mine suggested I make “I Spy” books, which basically these images are, except that they’re more for adults and that hopefully the images work as a whole and not just a hodgepodge cacophony of small images and words.
As for me, what do I get out of my works?
Hard work, time, and humor.
I want my images to exude a feeling of hard work and time. I want my viewers to wonder how long it takes for me to produce one image. I have a chip on my shoulder regarding small works versus large works. People often overly focus on selling large works to fill space, ignoring the fact that small works can take just as much effort to produce as large canvass paintings. The image above for example took 15-20 hours to do. It sure doesn’t look like it to a layman, and it’s something that art sellers don’t really care for. They just want to fill space, ignoring both hard work and time.
And humor, there must always be humor. I’m an incredibly depressed person. Not only does drawing keep my hands busy, it also keeps me from dwelling too much into my negative thoughts. An amusing image now and then helps lighten my mood.