Tag Archives: marketing

On Artists

You are not your job. You are not your relationships. You are not your art either. As much as some artists like to sell their persona as part of their art, it is all bullshit. Only a few people can pull this off. You’re not Warhol. You’re not Dali. Stop it.

너는 너의 직업이 아니요. 너는 너의 관계들이 아니요.너는 너의 예술도 아니요. 일부 예술가는 자신의 페르소나를 예술의 일부로 판매하는 것을 좋아하지만 모두 헛소리요. 소수의 사람만 이것은 할수 있어요. 너는 살바도르 달리가 아니면 멈춰.

Buying a piece of art is not the same as buying a person. A person might be buying a piece of work, but the work should be able to stand on its own, without the artist. Again, I’m talking about artists who are relatively unknown, but I think it’s a mistake to intermingle the personal aspect of social media too much with art. I notice this particularly on Instagram. I think it’s fine to have an art page and have some of your personal life and even development process in your page, but I notice some artists get way too much into themselves and it stops being about the art and more about selling the artist, to which I say, calm down and think first if you really want to do that to yourself. It’s really doing a disservice to your own art and your growth, and probably contributes to perpetuating the image of artists being self-centered attention hounds.

예술품을 사는 것은 사람을 사는 것과는 다라요. 어떤 사람이 예술을 구매할 수도 있지만, 이 예술이 예술가없이 스스로 설 수 있어야해요. 저는 상대적으로 알려지지 않은 예술가들에 대해 이야기하고 있지만 SNS의 개인적인 측면을 예술과 너무 많이 섞는 것은 실수라고 생각해요. 특히 Instagram에서 이것을 발견해요. 아트 페이지를 가지고 있고 너의 개인적인 삶의 일부와 심지어 너의 페이지에 개발 과정을 갖는 것은 괜찮다고 생각해요. 하지만 몇몇 예술가들은 자신에게 너무 깊이 빠져들고 그것이 예술에 관한 것이 아니라 예술가를 판매하는 것에 대해 생각해요. 진정해요. 자신에게 그렇게하고 싶다면 먼저 생각해요. 그것은 정말 너의 예술과 성장에 해를 끼치고 있고 예술가들이 자기 중심적인 이미지를 영속시키는 데 기여할 거요.

One telltale sign of this phenomenon are pictures showing the scale or artworks. Of course this is all just my opinion, but if you want to show the scale of a piece of art and put yourself in the picture, and you take up more real estate than the piece, then maybe the picture on the Instagram page is not about the art at all.

이 현상의 한 가지 분명한 징후는 규모 또는 예술 작품을 보여주는 시진들이에요.물론 이것은 모두 제 의견이요, 하지만 예술의 규모를 보여주고 자신을 그림에 넣고 싶고 예술보다 더 많은 공간을 차지한다면 Instagram 페이지의 그림은 예술에 관한 것이 전혀 아닐 수도 있어요.

The second red flag for me is when I the viewer is constantly informed of the artist’s life and more effort seems to be put on creating the artist’s persona than the art itself. One infamous “artist” in Korea who is no longer in media used to be on TV selling herself as an artist but seems to be more focused on portraying a quirky persona, a dumb and lazy stereotype given to artists. And if one looks up her works, they’re really nothing to write home about. Thankfully, she’s now no longer showing up on television and is so forgotten that her name escapes me.

저에게 두 번째 위험 신호는 시청자가 예술가의 삶에 대해 지속적으로 알리고 예술 자체보다 예술가의 페르소나를 만드는 데 더 많은 노력을 기울이는 거에요. 더 이상 미디어에 출연하지 않는 한국의 한 악명 높은“아티스트”는 예전에는 자신을 아티스트로 판매하는 TV에 출연했지만 아티스트들에게 주어진 멍청하고 게으른 고정 관념 인 기발한 인물을 묘사하는 데 더 초점을 맞춘 것 같아요. 그리고 그녀의 예술을 보면 너는 실망할거에요. 고맙게도 그녀는 이제 더 이상 TV에 나오지 않고 너무 잊혀져 서 그녀의 이름이 기억이 않 와요.

On a similar note, if viewers kept getting reminded of the artist’s condition, be it depression, physical disabilities, or ailments, then I start getting tired, if not irritated. Van Gogh had a very well-established mental condition, but he developed his own style and grew as a post-Impressionist, selling (and at the time failing to sell) his works solely for their merit and not as a byproduct of his illness. Right now, the works stand on their own. We do not need to know he was mentally ill. The same goes with Munch, Goya, and O’Keefe. And while we’re at it, Picasso, Rodin, Michelangelo, Degas, and many others were assholes. But we do not need to know of their assholery to admire their works. The works stand on their own.

마찬가지로, 예술가이 자신의 상태, 우울증, 신체 장애, 질병 등을 계속 시청자에께 상기 시키면 저는 짜증이 나지 않더라도 피곤해지기 시작해요. Van Gogh는 매우 잘 정립 된 정신 상태를 가지고 있었지만 자신의 post-Impressionist 스타일을 개발여 그들의 예술품을 병의 부산물이 아니라 자신의 장점을 위해서만 판매 (하지만 판매하지 못함)했어요. 지금은 그 예술품들이 독자적으로 서 있어요. 그가 정신적으로 아팠다는 것을 알 필요는 없어요. Munch, Goya, O’Keefe도 마찬가지에요. 그리고 우리가 거기에있는 동안 Picasso, Rodin, Michelangelo, Degas 등 많은 사람들이 즘 나빴어요. 그러나 우리는 그들의 예술품에 감탄하기 위해 그들의 나쁜 성격을 알 필요가 없어요. 예술품들이 자체로 서 있어요.

And since we’re talking about asshole artists, I think there’s a difference between enjoying a dead artist’s genius and giving money to a current, living asshole. I think it’s perfectly fine to enjoy the works of dead artists who might have been assholes in the past. It’s the same way one can admire great ancient structures in Europe while completely ignoring about how Europe plundered so much wealth out of so many countries. It’s another thing however to pay for a movie directed by Bryan Singer, Roman Polanski, or Woody Allen. I do love watching the pirated version of “Rosemary’s Baby” however.

그리고 우리는 나쁜 예술가에 대해 이야기하고 있기 때문에, 죽은 예술가의 천재성을 즐기는 것과 현재 살아있는 나쁜 예술가 에게 돈을주는 것에는 차이가 있다고 생각해요. 과거에 나쁜 였을지도 죽은 예술가들의 예술품을 즐기는 것도 괜찮은 것 같아요. 유럽의 위대한 고대 건축물에 감탄할 수있는 것고유럽이 여러 나라에서 얼마나 많은 부를 약탈했는지 완전히 무시하면서. 같은 방식예요. 그러나 Bryan Singer, Roman Polanski 또는 Woody Allen이 감독 한 영화에 대한 비용을 지불하는 것은 또 다른 일이예요. 하지만 “Rosemary’s Baby” 해적판 보는 걸 좋아해요.

The third red flag is something I mentioned in passing. The works simply don’t stand on their own. Taken without the artist in mind, will anyone take notice of it? Does it look amateurish or plain? Not to be insulting here, but elephants can be tortured to paint canvasses. They are very primitive swaths of color, almost like a random accident. But because they are made by tortured elephants, they become something else. Does an artist’s work look average? Is it elevated by the artist’s “story”? Then maybe it’s not about the artwork at all. Now, I love Dada and the idea of found objects and readymades, but their “stories” are concepts which are itself art. I don’t think the everyday life of an artist and their struggles with whatever ails them compares with Dada.

세 번째 신호는 이미 이야기했어요. 그 예술품들은 그 자체로 서 있지 않아요. 예술가 없으면 누가 알아 차 릴까요? 아마추어 같거나 평범 해 보입니까? 여기에서는 모욕적이지 않지만 코끼리는 캔버스를 그리기 위해 고문을 당할 수 있어요. 그들은 거의 우연한 사고처럼 매우 원시적 인 색채요. 그러나 고문당하는 코끼리에 의해 만들어 졌기 때문에 그들은 다른 무언가가되요. 예술가의 예술품이 평균적으로 보입니까? 예술가의 “이야기”로 개선 되었나요? 그렇다면 예술품에 관한 것이 아닐 수도 있어요. Dada와 found objects과 readymades에 대한 아이디어를 좋아하지만 그들의 “이야기”는 그 자체가 예술인 개념에요. 예술가의 일상 생활과 그들이 어떤 병때 투쟁을 Dada와 비교할 수없어요.

So why do I care? Why do I write these things? Because I want you to grow. I want you to look at your work and really evaluate it. If a stranger saw it somewhere, would it be compelling for them or would it be ignored? For what reason should they be staring? Give your audience a reason to stare. Make it about the art and not about yourself. This is why I tend to distrust actors or singers who decide to become artists. Their work can be mediocre but it is immediately elevated by their celebrity, totally separate from any artistic merit of the artwork itself. The only reason people will look at a dumb shoe “made” by Kanye West is that he said he designed it. Forget that they all look dumb compared to other shoes in the market.

그래서 내가 왜 신경을 써야합니까? 왜 이런 것들을 쓰나요? 나는 너를 성장하기를 바라요. 나는 너를 너의 예술품을보고 정말로 평가하기를 바라요. 낯선 사람이 그것을 어딘가에서 본다면, 그것은 그들에게 매력적일까요 아니면 무시 될까요? 그들은 어떤 이유로 쳐다보아야합니까? 청중에게 쳐다보아야할 이유를 제공하세요. 자신에 대한 것이 아니라 예술에 대해 이야기하세요. 예술가되기로 결정한 배우 나 가수를 불신하는 경향이 있어요. 그들의 예술품은 평범 할 수 있지만 예술품 자체의 예술적 장점과는 완전히 별개로 유명인에 의해 즉시 향상되요. 사람들이 Kanye West가 “만든” 멍청한 신발을 보는 유일한 이유는 그가 디자인했다고 말했기 때문에요. 다른 신발에 비해 모두 멍청 해 보인다는 사실을 잊어요.

I think artists need to decide whether they’re selling themselves or their art. Maybe they can be successful at both. It can happen! But often I see people calling themselves artists but are too busy with the art persona and not the art. So yeah, if you’re an artist, start with showing more art and less of your dumb artist face.

에술가들은는 자신의 에술품을 판매하게 아니면 자신의 페르소나를 판매하게 결정해야헤요. 둘 다 성공할 수도 있어요. 그것은 할수 있어요! 그러나 종종 사람들이 스스로를 예술가라고 부르지 만 예술이 아닌 예술가의 인물에 너무 바쁘다는 것을 보에요. 예, 너는 예술가라면 너의 멍청한 예술가 얼굴을 대신에 더 많은 예술을 보여주고 시작하세요.

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Wasted Year

This coming weekend is the long Korean Thanksgiving holiday. It’s a short work week, but outside of seeing relatives, there’s really not much to look forward to outside of just staying indoors. The Korean government is asking people to stay at home and don’t visit their hometowns during the holiday in order to keep the coronavirus infection rate low. Ever since the resurgence of the virus a few weeks ago caused by a right wing religious group, Korea’s been bouncing back and forth between over 100 to lower than 100 infections per day and people are worried that the long holiday will make the infection rate skyrocket. It’s been even more dangerous lately because most of the cases have been untraceable. So yeah, this means more staying at home, more Netflix, and more getting frustrated/bored. A long weekend sound horrible right now. It is literally making me anxious.

And really, what is there to be thankful for? 2020 has been a depressing slog. I can’t think of any way that I have progressed this year outside of getting a small raise at work. I suppose I should be thankful that I’m still employed, and I am, but that’s been a really low bar in this horrible, horrible year. I mean for crying out loud, Burger King and McDonalds just announced that they won’t be able to have tomatoes in their burgers due to floodings and the tremendously high price of vegetables this year. Tomatoes… we don’t even get tomatoes this year. What a joyless, depressing year!

I’ve noticed it recently, and I’ve heard from a couple of my friends about it, but Instagram isn’t really letting people grow in their platform these days. I had a bit of a growth spurt two years ago, but lately I’ve been seeing myself plateau to maybe just a handful of followers a week. I’ll even get bots following me and unfollowing me after a while which really makes my weekly analytics totally unreliable. I think Instagram has been infected by the awful that made Facebook an awful platform. It is now openly discouraging people to grow their followers outside of paying to promote their posts for more visibility. It’s always there, that “promote” button waiting for people to push their content to more people. As for it actually working, a couple of Youtube videos tell me the investment isn’t really worth it. It doesn’t really add up to more views or followers.

I’m not really trying to grow my followers or anything. I have no grand delusions of making a living out of social networks. I just want people to see my work. But with this new Instagram algorithm making the platform a pay-to-play scheme, it makes it that much harder to get my work out there. And what gets to me is that I’m just an unknown artist who could die unknown and it wouldn’t really make that much of a difference to me. It must really suck for full-time artists who live and die from marketing themselves on social platforms. Seriously, everything Facebook touches turns to absolute shit.

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During the Apocalypse

Alright

Qwerty Magazine, an English literary journal from the University of New Brunswick recently included my works in their fall/winter issue. I’m very pleased with how it turned out. Ever since university, I always thought that my works don’t really fit well in a gallery setting. The images are too small and it requires a more intimate inspection than what is normally done in a gallery visit. This is why I had my first collection of works published shortly after graduating.

Anyway, a big thank you to Qwerty for including me. In these coronavirus times, people are canceling art openings and many galleries are struggling. There really is no good reason to be gathering with a big group of people, unless it’s for a vital cause. Looking at art and consuming free wine and cheese is hardly something one should risk getting the coronavirus for. This is why it’s good to have alternatives to showing my art, be it online or publications. Now, it can be more difficult selling works online as opposed to directly meeting with people in galleries, but I was never really big on selling my art anyway.

I don’t really care if people buy them. You see them, you enjoy them… I’m content.

I have come to a hard epiphany though, and it’s not just me, many gallery owners I know have come to realize this as well: we have to improve our Internet game. Outside of Instagram, I don’t really have much exposure online in regards to my works. And I haven’t even really been that active one Instagram until about a year and a half ago. I’m not really set up for online sales, and people who are interested in my works have to go through a prolonged, archaic process of getting money transferred.

Many galleries are similar. They don’t really have a platform for promoting artists’ works online. They are simply there to provide a space in the real world to show works. Here, like many others in Canada as well, they rely on the artists to bring their own people to the gallery, people already familiar with the artist. They don’t have their own community of art lovers independent of the current artist showing their works.

Once the physical gallery is taken away, like for example because of the coronavirus, there is very little incentive for artists to get involved with many galleries since they don’t have a platform to launch the artist out to the greater art community. Artists would be better off marketing their works themselves since they might have the same digital clout, if not bigger, than many galleries. Galleries, much like artists, need to improve their Internet game and build a robust network which can promote artists outside of the physical gallery. And that’s the biggest change right there, they need to promote the artists, not really on people who already know the artist to bring digital and physical traffic. It’s not enough just to provide physical space. Otherwise, they would become less relevant as time goes by.

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Wrong!

Kuntoy

The most vulgar-sounding brand for a toy ever. “Buster cube” doesn’t help either. I wonder if no English speaker in the company ever pointed this out.

My wife and I went to a local toy convention called the ‘Kidult Expo.’ It was interesting, a little something different to do on a Saturday. But compared to North American counterparts, it was quite lackluster. There were many things on display, but most of the stuff that’s for sale are mostly items that are already available out in stores… and in Korea’s case, bookstores and department stores. I gave my wife fifty dollars. We were both to spend fifty dollars each on items that will probably just take up space in our tiny apartment. We left the convention with no money spent.

I don’t know what it is. Perhaps it’s cultural. We went to a comic convention in Winnipeg a couple of years ago, and that convention beats out the convention last weekend in terms of the amount and variety of commerce as well as excitement. I don’t think the organizers or even some of the businesses managing the booths know how to properly run a fun convention. I even saw a booth for life insurance, facial treatment, and credit cards. And amazingly, people were checking them out.

Downstairs from the toy convention is a comic book convention running at the same time. These are mostly kids making and marketing their own comic books, posters, and other paraphernalia. It’s more “creative,” and there are more opportunities to see products not sold anywhere else. But there’s a distinct high school feel to the whole thing, and I definitely could feel my age. Also, the whole manga aesthetic is a blur to me. The characters all start to look the same regardless if it’s a Korean or Japanese artist.

Taekwon_V

This is probably the most interesting thing in the convention for me. I should start buying cheap art and putting robots in them.

SpiderMan

The saddest battle scenario ever

Cosplay

I’m out. I don’t recognize anyone here.

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Flowers Phone Alcohol… baba booey baba booey

flowers_tentacles_pitchers

I kinda missed out on the whole beer home-brewing thing. I feel like living in a small apartment, I’m not really equipped for it. Also, I’ll probably end up drinking a whole lot of bad beer. There’s already enough bad beer I could buy locally. I don’t need to make them myself. The same goes with wine. I don’t drink enough wine to start making my own. And though I know enough to know what bad wine tastes like, I don’t know about making my own bad wine.

I make an exception with Korean makkeoli however. Makkeoli is a traditional Korean alcoholic drink made from rice. It’s often referred to as rice wine, but it’s not really wine. It has its own unique taste and is quite easy to drink. The downside is that some brands of makkeoli leave drinkers quite gassy. Now, I don’t drink makkeoli often, but it is something that I enjoy with my father-in-law (a better alternative to soju).

I’m planning to try making makkeoli this month with my mother-in-law. She still knows how to make makkeoli, although the last time she made a batch was decades ago. Her daughters are taught how to make kimchee, and I often help out in their annual kimchee making tradition. But I noticed that none of her daughters were taught how to make makkeoli. My wife’s not interested, and I doubt if her niece or nephew would even bother learning about it. It’s just not very high on their traditions compared to kimchee. Alas, their family recipe (I assume there is one) is about to die off.

So I’m going to learn how to make makkeoli. My in-laws have a lot of space so it’s perfect for brewing. Also, this gives me another activity whenever we visit. Hopefully, I’ll end up with something worth drinking.

My phone is dying on me. I’ve had my phone for four years now. I’m not really too keen on upgrading since I only use my phone for calls, podcasts, Howard Stern, texting, Twitter, and the occasional net surfing. I don’t really need something too high end, and honestly, nothing out there has really been that exciting, in my opinion. I’ve had an iPhone all of these years, and I’m really considering switching to Android just for the sake of divorcing myself from iTunes. I like the phone, but I’m really not a big fan of the software.

That’s an understatement. I hate iTunes. I hate how it limits what the customer can do with their products.

The new iPhone is a tad too big. I’ve heard too many horror stories regarding Samsung phones. Also, their latest designs are kinda lame and gimmicky, in my opinion. The Sony phones are kinds intriguing, especially since I own quite a few Sony products that I can integrate into a whole ecosystem. But I’m just not sure yet. Anyway, we’ll see until my phone finally dies.

 

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Let’s talk K-pop, Musicals, and Street Cred, Yo!

prepubescent

 

Whenever someone mentions the word “Zorro” to me, the first thing that comes to mind is a prepubescent Asian boy wearing make-up.

A problem with K-pop is that it’s all basically manufactured. Real artists are rare, and the songs, the dance, the clothes, are all engineered products. And while the banner is that of a musical, it still runs into the problem of men in K-pop which Abigail Covington over at the A.V. Club eloquently explains:

“The biggest problem with K-pop’s boy bands is that they are as equally manufactured as the girl groups but much less convincing. Manufacturing charm is feasible. Manufacturing sex appeal is a no-brainer. But manufacturing grit (a relatively necessary quality for men if you are working within the heteronormative boundaries of a conservative culture like South Korea’s) is nearly impossible. It always turns into cheese. ”

And cheese is exactly what you get, especially when Korean music companies manufacture hip-hop. While the west makes stars out of people with a bit of, for a lack of a better word, “street cred,” here it seems they make stars out of anyone with good looks and a ton of choreography. There is no grit, just “cuteness” and clothes that were carefully chosen by a fashion coordinator. How clueless could a person be about grit and rapping when they have to pay Coolio to be a hip-hop teacher for a day? (http://noisey.vice.com/en_ca/blog/bts-american-hustle-life-coolio-k-pop-hip-hop-school) Isn’t the medium supposed to be an expression of truths and real life experiences?

I’m not saying that western music is immune to such corporate products, after all; I’m from Canada, the country that produced Avril Lavigne and Justin Bieber. It just amazes me how some people buy into it.

Anyway, back to “Zorro.” Aside from the lameness of incorporating K-pop into the production, I notice that the recent local musical productions have been on properties and stories that are all already long established in people’s psyche: Three Musketeers, Frankenstein, Jekyll and Hyde, Dracula. It seems like the only way to get musicals in here is to have it already be popular in other mediums. I don’t think local productions of “Chicago” or “Dreamgirls” would have been made here if they weren’t already popular years ago in film. Not many people know Jennifer Holliday. They do know Jennifer Hudson. And this is not a condemnation of local tastes, but rather the unwillingness of production companies to trust their audience and their own musical talent. They fail to truly believe that a musical production would succeed by its own strengths. Instead, there has to be familiarity or a gimmick. In both cases they both appear to be cynical marketing crutches.

I don’t think there would be a local production of “The Producers” anytime soon, which is probably for the best. I wouldn’t want prepubescent Asian boys playing Max Bialystock and Leo Bloom.

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