I’ve been thinking of alternative ways of presenting art and making purchasing art more convenient and affordable for people. Or course making art cheaper is not for everyone, but I also think that sometimes art doesn’t have to be expensive nor an investment that should be hung on a wall. Sometimes, they can just be images to be admired. So I came up with what I would for now call “art to-go.”
Imagine art books with up to ten pages, or maybe a small collection of art prints, in an over-sized, sturdy envelope. The envelope is windowed, so the content can be seen from the outside, much like bills and other windowed envelopes work. The only difference in this case is that the window doesn’t have an opaque film over it. The edge of the envelope has a black border not so much to simulate a frame but to separate the envelope from the wall behind it should the whole envelope be hung. The back of the envelope would have a plastic attachment that would make hanging it like a picture frame possible.
Now, when someone enters the gallery, they can admire the works and simply purchase them off the wall and take it home the same day. The curator can simply replace them with another copy. Because they are all essentially packaged prints, with no expensive mats or frames, buying art is made cheaper.
As for the originals, that is up to the artist. Personally, I think they are inconsequential at this point because the “art” is the collection itself. They are essentially art books or art prints being sold in a gallery type of setting. Now, the gallery might lose out on commission by not selling framed originals, but they can more than make up for it by selling cheaper art prints.