Many years ago, I enjoyed the first couple of season of The Apprentice. It was a rather goofy show. I saw it the same way I saw America’s Next Top Model. The Apprentice wasn’t producing any Warren Buffets out of its pool or talents, and America’s Next Top Model wasn’t going to produce the next Heidi Klum (who happens to have a reality show at the same time as well). I knew at the time that Donald Trump was full of it. He marketed everything and was willing to plaster his name on everything. His audiobook even had a section devoted entirely on advertising products. He was a cartoon of a man, and it was entertaining at the time. And then I got bored by third season.
I used to enjoy Gavin Mciness. I read Vice regularly on its early days and often enjoyed his many contributions although I didn’t really agree on some of his opinions. After splitting from Vice, I still enjoyed Gavin Mcinness with some of his comedic attempt. I thought the whole, “how to be a man” thing was great satire. And for a short period, I thought his hyper-masculine rants and conservative turn was a Kaufmanesque attempt at humor. It wasn’t. I moved on.
I saw a few of Jesse the Mind Ventura’s old show on conspiracy theories. I thought it was hilarious when it came out. I wasn’t quite sure whether it was tongue-in-cheek or not, especially when he goes around with his “investigative team.” A lot of what they talked about was hilariously flawed, but with a bit of production, it made it more entertaining than it should be. A couple of times, he even had Alex Jones on the show. I didn’t really know much about Alex Jones at the time, but I do remember that a lot of the big revelations and conspiracies he was talking about in the show all amounted to teases which led to nothing. There were no evidence. Just a couple of men often staring at a barbed wire fence and making up stories about what’s on the other side. I got bored and moved on to shows which had actual writers.
The first time I heard about Milo Yiannopoulous was when I heard about Gamergate. I wasn’t really that invested in the issue at the time, after all, there are bigger things out there in the world that should concern people than “ethics in video game journalism.” I found that Anita Sarkeesian and Milo Yiannopolous at the time were both working their own crowd to build up their brands. I was just amused that the whole thing blew up so much that Sarkeesian found an audience at the UN and Yiannopolous became a hero of the alt-right. And I’m like… how about playing video games instead of just arguing about them?
I used to watch Michael Lebron on Lionel Nation. He came into my radar around the same time I started listening to Sam Seder. I thought some of his arguments made sense, and it was interesting how he would sometimes go against popular takes on politics, culture, and what not. I thought he was a decent but an old-fashioned broadcaster. Then I moved on to other things. Next thing I know, I see him peddling Qanon conspiracy theories and posing with Donald Trump. Ugh.
What I’m getting at here is that America seems to have been caught up with me at my most bored a few years ago, me at my watching Jerry Springer because there is nothing else on television (and yes, I know Jerry Springer is a better statesman than most of the clowns out there right now). I’m surprised that these people I mentioned have large followings, enough for Mcinness to have global franchises of his hate group and for Trump to become the leader of the free world. Why didn’t the rest of the world move on? Couldn’t they see there are more entertaining stuff out there?
In any case, here’s hoping that the joy of seeing D-list entertainers will be usurped by an even darker desire… the desire to see someone spectacularly fail. It was entertaining to see the whole Gamergate thing erupt, but it’s even more entertaining watching Milo Yiannopolous fail again and again at trying to be relevant. It was entertaining to see Donald Trump rise. It’s the reason why cable news gave him and his supporters so much free coverage. But it would be even more entertaining to see a US president fail spectacularly. This would guarantee more rating for cable news shows.
I believe this is what ultimately will happen. People will root to see him fail just for the spectacle of it. How do I know this? The times I was watching The Apprentice, reading Gavin McInnes, or checking out Lionel Nation or Gamergate, I remember those are periods when I would occasionally scroll through Failblog. It was quite entertaining to see people fail. So yeah. C’mon America. Catch up with me at my most bored.